Law Firm Content Manager exists to solve a problem many attorneys and law firms know all too well: their website is essential to business development, yet content management is often time-consuming, inconsistent, poorly-written (stiff and robotic, especially in this AI age) and disconnected from how legal intake actually works. We provide law firms with centralized oversight and management of your website content, with clear responsibility for quality, consistency and how pages support client intake.
This unique legal marketing service is led by Judd Handler, a content strategist and editor with more than two decades of experience building, managing and optimizing content.
Content Management For Law Firms That Yields Results
Expert Legal Marketing Team Support
Since 2020, Judd Handler has worked extensively in legal marketing environments supporting plaintiff-side law firms and legal organizations, with a focus on lead-generation landing pages, long-form SEO pages, authority-driven resource content, and website structures designed to support intake and docket growth.
Law Firm Content Manager operates on a managed content model. That means strategy, execution, publishing, and ongoing updates are handled end-to-end, without attorneys needing to manage drafts, freelancers, plugins, or production timelines.
While Judd leads content strategy and editorial oversight, Law Firm Content Manager collaborates with a trusted network of specialists as needed, including experts in:
Legal SEO and site architecture
Plaintiff-side intake and docket optimization best practices
Internet marketing and conversion strategy
Video production
Website performance and maintenance
Law Firm Content Manager works with firms nationwide. Engagements are intentionally selective to ensure quality, responsiveness and long-term consistency.
Trusted by Legal Marketing Leaders & Firm Founders
“Judd is one of our go-to creators for plaintiff-side lead-generation landing pages. He understands how to translate complex legal offerings into clear, compliant, conversion-focused content that actually performs. What sets Judd apart is his editorial judgment. He knows how to take good ideas and sharpen them into pages that resonate with real people and drive intake. He’s a rare combination of strategist, writer, and editor, and we trust him with some of our most important campaigns.”
— Jordan Berman, President, Legal Offers, an Inc. 5000 company
“Judd has an exceptional ability to handle sensitive subject matter with clarity, empathy, and credibility. His work on Legal Ally helped translate complex and emotionally charged issues around school bullying into content that families could actually understand and trust. He thinks through the legal, ethical and human implications of every page. I’ve relied on his judgment to shape messaging that reflects both the seriousness of the harm and the legal pathways available, and that balance is not easy to achieve.”
— Adam T. Mandell, Esq., LegalAlly.com Founder And Authority on Anti-School Bullying Litigation
“Judd played a critical role in shaping the voice and structure of HarmonyLaw from the ground up. He understands how national legal brands need to balance clarity, compassion and scalability, and he brought that perspective to every piece of content he touched. From core site messaging to complex practice-area explanations, Judd helped us build a content foundation that supports growth, consistency, and trust across markets.”
— Jeremy Hirshberg, Co-Founder, HarmonyLaw.com
“Many employees don’t realize they may have legal protections until they see their experience clearly explained. Judd helped translate complex employment law concepts into accessible, well-structured content that reflects how workplace issues actually arise in real life.”
— Jessica A. Rounds, Esq. LegalAlly.com Partner and Employment Law Attorney
Contact us
Law firms provide free consultations. So do we. We won’t pitch services blindly. We’ll assess how your current content is performing, where it breaks down, and what changes would meaningfully improve clarity, authority and results.
Provide the information at right, and we’ll follow up shortly.