Case Studies
Strategic Legal Content That Supports Intake, SEO and Authority
Law firms rely on many types of content—blog posts, practice pages, guides, videos and resources—to educate potential clients and establish credibility.
The difference isn’t what you publish.
It’s whether your content is built to support intake, search visibility and meaningful client inquiries instead of just pageviews.
The case studies below highlight how I develop legal content within a larger strategy designed to attract qualified prospects, answer high-intent questions and support law firm growth.
Uber Sexual Assault Lawsuit Guide
Long-Form SEO Built for High-Intent Plaintiff Leads
The Uber Sexual Assault Lawsuit Guide was developed as a comprehensive, keyword-rich resource designed to rank for high-intent searches while addressing survivor concerns with care and clarity.
What made this page work:
Deep coverage of legal rights, case developments, MDL context, and survivor options.
Structured for SEO and emotional readability (clear sections, FAQs, internal linking).
Optimized call-to-actions (CTAs) designed to meet survivors where they are instead of pressuring them.
Frequently updating the page with new case developments, court rulings, MDL activity, and verified news, consistent with best SEO practices.
Results:
Since launch, the page has generated 187 verified, qualified leads, routed directly to partner attorneys representing sexual abuse plaintiffs.
This project demonstrates how, when intelligently structured, long-form content can function as a primary intake asset, not just a traffic driver.
Project Type: Long-form SEO + Lead Generation
Word Count: ~8,000 words
Platform: SurvivorsRights.com
Uber Sexual Assault Video
Video Scriptwriting for Sensitive, High-Stakes Practice Areas
Many law firms want video but struggle to translate complex, sensitive legal issues into language real people understand.
This project focused on:
Survivor-first language.
Clear legal framing without jargon.
A script designed for trust, not theatrics.
The video demonstrates Law Firm Content Manager’s ability to create video scripts attorneys can confidently put their name on, especially in emotionally-charged practice areas. (In addition to the script, Law Firm Content Manager created the storyboard, overlay, and voice over for the video production.)
For firms hesitant about video, this shows how to enter the medium thoughtfully without compromising professionalism or credibility.
Results:
Rather than chasing views, the goal was to create a trust-building video asset attorneys could confidently use to supplement written content.
This project demonstrates my ability to write video scripts that align with legal ethics, brand standards, and the realities of representing vulnerable clients, while still supporting marketing and intake goals.
Project Type: Video Scriptwriting + Production Coordination
Platform: YouTube / Website Embed
Clients: Partner attorneys
Roblox Child Exploitation Lawsuit Guide
Emerging Litigation + Parent-Focused SEO
The Roblox Lawsuit Guide translates a complex, fast-moving legal landscape into plain-English guidance for parents.
Key strengths:
Educational tone tailored to non-lawyers.
Early-stage litigation framing.
Search-optimized structure targeting concerned parents.
Up-to-the-minute news updates on lawsuits and investigations filed by state attorneys general, helping parents understand the scope, seriousness, and legal momentum behind these claims.
Results:
The page has generated dozens of verified leads, demonstrating how educational content can surface qualified plaintiffs even in emerging litigation areas.
Project Type: Long-form SEO + Lead Generation
Client: SurvivorsRights.com
Preventing School Bullying Guide
Authority-Driven Resource Building for School Bullying Law
This guide was developed for LegalAlly.com, run by Adam T. Mandell, Esq., one of the most experienced school bullying attorneys in New York State.
What makes this project unique:
Built around Attorney Mandell’s DASA (Dignity for All Students Act) training, a credential that immediately differentiates him from general practitioners.
Written to support both parents and legal positioning.
Integrated into a broader ecosystem of curated bullying resources (reporting templates, recovery guidance, prevention strategies).
Results:
The guide functioned as a trust-building authority asset for families facing school bullying. When inquiries originated outside New York, Mandell was able to make appropriate referrals.
Project Type: Educational Guide + Resource Hub
Client: LegalAlly.com
Format: Free PDF download
Custody Kit
Lead Magnet Strategy for Family Law
A lead magnet is a free, high-value resource (guide, checklist, ebook) offered in exchange for contact information. When done correctly, it educates prospects before they ever speak to your office, resulting in warmer, better-prepared leads.
Custody Kit was designed as:
A plain-English child custody guide for parents going through a divorce or separation.
The entry point to an automated email/SMS follow-up sequence.
A pre-intake education tool that reduces friction and confusion.
Results:
Built as a turnkey intake funnel, the system demonstrated strong engagement and consistent opt-in behavior, highlighting the effectiveness of education-first approaches in family law marketing.
Project Type: Lead Magnet + Email/SMS Funnel
Format: Landing Page Ebook Download
Client: Multiple Family Law Attorneys
Client Clerk
Automated Intake Funnels for High-Volume Legal Practices
Client Clerk was developed as an automated client intake and follow-up system designed to help law firms capture, qualify, and respond to inquiries without manual intervention.
My role included:
Writing the core landing page copy focused on clarity, trust, and conversion
Developing a structured email and SMS autoresponder sequence triggered by form submissions
Framing legal services in plain language while preserving professional tone and compliance
How the system was positioned for partner attorneys:
Immediate follow-up with prospective clients after inquiry
Educational messaging to reduce repetitive intake questions
Consistent communication without adding staff workload
Results:
The system was designed to support dozens of partner attorneys by launching automated messaging, thereby improving responsiveness, reducing intake friction, and creating a more organized first-touch experience for prospective clients.
This case study highlights Law Firm Content Manager’s ability to build intake-ready communication systems—not just individual pages—that law firms can utilize across practice areas where follow-up consistency matters.
Project Type: Landing Page + Email/SMS Autoresponder System
Practice Areas: Immigration, Family Law, Personal Injury, etc.
10 Questions to Ask an Immigration Attorney
Educational Funnel for Immigration Law
This guide was written to help prospective clients make informed decisions before hiring an attorney, positioning participating firms as trusted advisors rather than salespeople.
Funnel design included:
High-intent educational download
Follow-up email and SMS sequence explaining next steps
Direct routing of leads to attorney inboxes
Results:
The campaign delivered dozens of qualified inquiries directly to immigration attorneys. Easy to read education resources can drive meaningful intake without pressure-based marketing.
Project Type: Lead Magnet + Email/SMS Autoresponder
Format: Landing Page Ebook Download
Client: Partner immigration attorneys
AttorneyAtLaw.com
Scalable SEO Content Across Multiple Practice Areas
For AttorneyAtLaw.com, I’ve written SEO-driven content across multiple legal practice areas, each structured to:
Match search intent.
Maintain jurisdiction-neutral accuracy.
Balance marketing goals with ethical constraints.
This work demonstrates consistent, scalable legal content that supports both national visibility and attorney credibility.
Project Type: Ongoing SEO Content Development
Platform: AttorneyAtLaw.com